How Drones Are Changing The Roofing Industry

A stagnant business model is not a strategy for growing your business! Conventional methods of doing business are not sustainable over a long-term period.  A new generation of roofers is using drones and thermal imaging technology to; differentiate themselves, provide greater customer service, retain a competitive advantage, and grow their business strategically.

Recall the conventional taxi service.  What was their business plan to evolve with, and embrace, the emerging mobile app market?  Some would argue they had – or at the very least thought they had – a monopoly in the market. So why bother changing how business is run?  Well, along came Uber who capitalized on a tech-savvy, mobile app-driven society.

The old ways of business are not working

Conventional methods of inspecting roofs have several disadvantages;

  • It presents an inherent danger to employees who are required to physically climb roofs,
  • Time-consuming and costly, and
  • A major on-going source of loss time injuries and high insurance premiums

Occasionally, companies do not take the necessary precautions or follow safety standards in effort to reduce time and cost.  Among other issues, this contributes to a negative perception within the industry.  The disadvantages of manual inspections contribute to neglect in preventative maintenance, resulting in larger repair costs and distrust between customers.

A change in the industry

The roofing industry of today is focusing on building trust and providing more value to their customers.  They are becoming trusted partners delivering high-level customer service and improved transparency.  By making strategic investments in technology, they are adding value to their relationships with their customers.  360 Thermal Horizons are helping companies change the ‘standard’ business model by utilizing our unmanned aerial vehicles (UAVs). Drones are a much safer and more comprehensive method to complete roof assessments and provide customers with quality proactive service.

Thermal inspections can help identify leaks and other issues not easily seen by conventional methods

Drones enable preventative maintenance and pre-loss inspections

In the conventional business model, roofing companies only interact with their customers at a low point (i.e. after a storm damages their roof or after a major leak is discovered).  However, regular drone inspections allow roofers to offer preventative services, instead of just servicing customers when they are suffering damage and loss.

Drone inspection flights are quick and easy to complete. Aerial thermal imaging will identify issues not easily seen – such as water that is penetrating the roof – before they become major problems for property owners.  Pre-loss inspections provide a value-added benefit to customers by lowering insurance premiums based on accurate conditions.

Benefits of partnering with 360 Thermal Horizons

Roofing companies no longer have to worry about employees working at heights to complete manual roof inspections.  Our pilots will deploy our drones from the ground and, within minutes, provide the real-time information needed to evaluate the conditions.  Our team will collect a full assessment of conditions without risking the safety of your employees, the public or your customers’ assets.  This risk prevention plan will further compliment your existing safety policies, providing potential opportunities for insurance premium reductions.  360 Thermal Horizons drone pilots are professionally trained and certified by Transport Canada, and we maintain liability insurance.  This partnership allows you to focus on roofing, while we focus on providing unparalleled aerial thermal imaging services.  Together, we bring your company to the next level by; differentiating your business with value-added customer services and retaining a competitive advantage in a demanding market.

Safety and efficiency are the best reasons to include a drone in your company strategy, but also consider this: Drone use is growing in the construction industry more than any other. If you are still reluctant to add a aerial thermal imaging into your business, you are at risk of being left behind.  A stagnant business model is not a strategy for growing a business!  Let 360 Thermal Horizons bring your business to the next level, stay ahead of the curve, differentiate your services, and retain a competitive advantage.

Generate more sales leads

Typically, a roofing job is the result of a customer call, either to replace or to repair a damaged roof.  If the former, the roof may be leaking as homeowners seldom address a preemptive replacement before an issue develops.  Ironically, waiting for a leak to occur almost certainly results in added costs that could have otherwise been avoided with a proactive approach.

Waiting for the customer to call is a ‘reactive’ sales approach.  It’s important to consider that, if one roof in a neighborhood is compromised, there’s a good chance others are too.  After all, houses (within a neighborhood) are constructed at the same, so the life expectancy of the roofs should be the same.  A ‘proactive’ business model should include an approach to address and capitalize on these potential sales leads.  Our team will assist you in generating more sales leads by visiting the surrounding neighbors to offer a thermal imaging evaluation of their roof.

In many municipalities drone operators are required to communicate to the surrounding public that they will be flying a drone close to their property.  Even where not required, it is a best practice that can be used, not just to avoid issues from the neighbors, but to explore potential new leads.

While visiting your customer’s neighbors to disclose our drone fly-overs, our team will use the opportunity to tell them:

  1. More about your business,
  2. Offer a complimentary fly-over with a follow-up assessment from your sales team, and
  3. Leave your business card and/or other marketing material.

If there has been a recent weather event related to our visit, it is a great opportunity to offer an assessment of their own roof for damage while we are there.

Drones are a game changer for roofing inspections. Able to perform the same work in a fraction of the time, drone-based inspections also provide visual data to all stakeholders: homeowners, roofers, and insurance claim adjusters.